CREATIVITATEA ŞI INOVAREA ÎN TURISM
STUDIU DE CAZ: HOTELUL DE GHEAŢĂ BÂLEA LAC
CREATIVITY AND INNOVATION IN TOURISM
CASE STUDY: BÂLEA LAC ICE HOTEL
Author(s): I. Gabriel Năstase, Sorin Adrian Ciupitu, Ana DumitrescuSubject(s): Tourism
Published by: Universitatea Crestina "Dimitrie Cantemir"
Keywords: creativity; innovation; economy; tourism; development;
Summary/Abstract: Innovation and creativity are processes that are interrelated, because both contribute to finding solutions to problems that appear as a result of developments of economy and society. Creativity and innovationare processes that are found in every field of activity including tourism.
Journal: Revista Univers Strategic
- Issue Year: VII/2016
- Issue No: 25
- Page Range: 74-85
- Page Count: 12
- Language: Romanian