Reklama ako popkultúrny produkt
Advertisting as a Popular Product
Author(s): Eva PeknušiakováSubject(s): Visual Arts, Aesthetics
Published by: Spoločnosť pre estetiku na Slovensku a Inštitút estetiky a umeleckej kultúry Filozofickej fakulty Prešovskej univerzity v Prešove
Keywords: mass culture;pop culture;centrum;periphery;advertising text, advertising;visualization;
Summary/Abstract: The article analyzes the ad text as pop-cultural product, that can stand in its center - the mainstream or on the periphery. The text is approaching the issue from a broader culturological context, through the issue of mass and popular culture. Short analysis brings television advertising spot both as a common commercial product, and as a product of artistic value.
Journal: ESPES
- Issue Year: 4/2015
- Issue No: 1
- Page Range: 47-56
- Page Count: 10
- Language: Slovak