Linguistic landscape in scuol ‑ the use of language in banks and offices Cover Image

Pejzaż językowy w miejscowości Scuol we wschodniej Szwajcarii – analiza użycia języka w bankach i biurach
Linguistic landscape in scuol ‑ the use of language in banks and offices

Author(s): Lesław Tobiasz
Subject(s): Applied Linguistics
Published by: Wydawnictwo Naukowe Akademii im. Jakuba z Paradyża
Keywords: Scuol; Szwajcaria; Gryzonia; pejzaż językowy; język w przestrzeni publicznej; społeczeństwo wielokulturowe; społeczeństwo wielojęzyczne

Summary/Abstract: This article discusses the phenomenon of the existence of different languages in the public space in Scuol, a famous health resort and tourist locality in the Swiss canton of Grisons. The official language of the town is Romansh, but almost all citizens speak fluently German. The author analyses visible texts in banks and offices in the commercial center. The research shows that German is the most visible language. Romansh appears in the first place in proper names and in the information about the opening times whereas long texts written only in this language are very rare. English is another important language in the public space. Other languages don't play practically any role. The relatively weak position of Romansh and the dominance of German indicate that the existence of the oldest language of Switzerland in Scuol is in danger.

  • Issue Year: 18/2018
  • Issue No: 2
  • Page Range: 145-160
  • Page Count: 16
  • Language: Polish