Semantyczne i wizualne modele „nowego ojcostwa” upowszechniane w publikacjach „Przekroju” i „Polityki”
Semantic and Visual Models of “New Fatherhood” Presented in the Publications of Weekly Magazines “Przekrój” and “Polityka”

Summary/Abstract: The subject of this article is the re-creation of semantic and visual models of “new fatherhood” on the basis of publications in the opinion-forming weekly magazines “Przekrój” and “Polityka” from the years 1979-1989 and 1999-2009. The semantic models of “new fatherhood” were characterised taking into account the following dimensions: the axiological dimension, the personal-characteristics dimension, the collective-identity dimension, the skills and acquired-features dimension and the activity dimension. Visual models are visual patterns and references which shape individuals and entire communities. In his analysis the author used the following research techniques: the analysis of semantic fields of texts and the content analysis and semiotic analysis of press photographs. The presented models are part of the trend in which we can observe how the model of fatherhood is changing in contemporary societies.

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