Diskurzné stratégie modelovania obrazu druhého
The Discourse strategies Of modeling the image of the other

by an example of Argumenty i Fakty weekly

Summary/Abstract: The goal of this article is to show on the example of three discourse fragments – texts published in the Russian weekly magazine Argumenty i fakty – the discourse strategies typical for modeling the group of the other. Given strategies are arranged into several groups. Within nomination – and predicational ones stands out especially the so-called overlexicalization. Within the argumentation strategies the so-called trajectio in alium, which marked the attempts to divert the blame, responsibility, semiotic space-reorganization, and secundum quid – hasty generalization. While positioning the author we detected during the analysis as strategy of replacing words with negative conotations (expulsion, dicrimination) by euphemism and using so-called disclaimer.

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