PR-дискурс
PR-discourse
types, limits, views and approaches to its delimitation
Author(s): Jelena Alexandrovna NečajevaSubject(s): Social Sciences, Communication studies
Published by: Lingvokulturologické a prekladateľsko-tlmočnícke centrum excelentnosti pri Filozofickej fakulte Prešovskej university v Prešove (LPTCE)
Keywords: discourse;PR-discourse;personal PR-discourse;institutional PR-discourse;PR-discourse participants
Summary/Abstract: In the beginning of the paper the author defines a problem, gives the definition of the notion “discourse”. The central part of the paper is dedicated to the selected study subject: PR-discourse study. The author makes an attempt to describe types, participants, limits of PR-discourse space and the criteria, which a text belongs to PR-discourse. The author says, that notion "PR-discourse" needn’t identify with notions "language PR" and "PR-language". In the conclusion of the paper an author says, that PR-discourse is the special type of institutional discourse, which owns typical signs and functions, that’s why PR-discourse differs from other discourse types. This study is interested to linguistics specialists and PR specialists.
Journal: Jazyk a kultúra
- Issue Year: 7/2016
- Issue No: 25-26
- Page Range: 83-89
- Page Count: 7
- Language: Russian