Falafel and Shwarma: Israeli Food in Mexico Cover Image

Falafel and Shwarma: Israeli Food in Mexico
Falafel and Shwarma: Israeli Food in Mexico

Author(s): Paulette K. Schuster
Subject(s): Culture and social structure , Marketing / Advertising, Socio-Economic Research
Published by: Transnational Press London
Keywords: Israeli food in Mexico; marketing; falafel; shwarma; food choices; street food;

Summary/Abstract: Falafel and shwarma are two iconic national Israeli dishes, which are also widely recognized and loved in Mexico. The main objective of this article is to compare three different groups: Jewish Mexicans in Israel, Israelis in Mexico and Jewish Mexicans who remained in Mexico and how they perceive Israeli food in Mexico and in Israel. In addition to this, how marketing of Israeli food in Mexico has evolved. Fieldwork took place in Israel and in Mexico City. Twenty qualitative interviews were conducted in Israel in total. Ten were conducted with Mexican Jews living in Israel and another ten with Israelis who lived in Mexico and who have returned to Israel. There are marked differences as to how these foodstuff are marketed in Israel and abroad.

  • Issue Year: 6/2018
  • Issue No: 1
  • Page Range: 3-22
  • Page Count: 20
  • Language: English