Consumers' behaviour on the catering services' market on the example of diet delivery Cover Image

Zachowania konsumenta na rynku usług cateringowych na przykładzie cateringu dietetycznego
Consumers' behaviour on the catering services' market on the example of diet delivery

Author(s): Ewa Pyrzyńska
Subject(s): Economy, Business Economy / Management, Tourism
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: consumer; diet delivery; diet box

Summary/Abstract: The study of consumers’ habits on the market is one of the most important and interesting di¬rections of research due to the fact that the mechanisms of the current consumer goods market may be explored. The national market of catering services is young though relatively strong and big. The aim of this article is to present the consumers’ opinion on the diet delivery services, available on the polish market. The following aspects were analysed: the reasons of taking up the diet delivery, the time of use, the effects on one’s health and the consumers’ opinion on the quality of delivered services.

  • Issue Year: 42/2018
  • Issue No: 2
  • Page Range: 265-271
  • Page Count: 7
  • Language: Polish