Cooperation in tourism clusters Cover Image

Kooperacja w klastrach turystycznych
Cooperation in tourism clusters

Author(s): Katarzyna Kładź-Postolska, Michał Biegajło
Subject(s): Economy, Business Economy / Management, Tourism
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: cooperation; tourism; forms of collaboration; clusters

Summary/Abstract: The main objective of the study is to demonstrate the character of cooperation links between enterprises concentrated around tourism industry. Theoretical analysis is supported by own research. To this end, own questionnaires were used. Surveys were conducted among 60 tourist enterprises declaring affiliation with tourism clusters. The research hypothesis of this article is that cooperation in tourism clusters consists of implementation of joint marketing projects and the main form of knowledge movement is participation in tourism fairs, conferences and study visits. The results of the analysis show that the entities of tourism clusters actively work together recognizing the advantages of: cooperation, joint promotion as well as exchange of knowledge and experiences during business meetings.

  • Issue Year: 42/2018
  • Issue No: 2
  • Page Range: 79-88
  • Page Count: 10
  • Language: Polish