Content Marketing Decisions for Effective Internal Communication
Content Marketing Decisions for Effective Internal Communication
Author(s): Aušra Pažėraitė, Rūta RepovienėSubject(s): Economy, Theory of Communication, Marketing / Advertising
Published by: Vytauto Didžiojo Universitetas
Keywords: content marketing; internal communication; effective internal communication; content marketing decisions;
Summary/Abstract: The paper focuses on the assumption that new marketing and communication concepts, including content marketing, provide new opportunities for internal communication. The problem solved in this paper argues how content marketing decisions can contribute to effective internal communication. Based on scientific literature analysis, a theoretical-hypothetical model of the content marketing decisions’ contribution to the effective internal communication is presented.
Journal: Organizacijų vadyba: sisteminiai tyrimai
- Issue Year: 2018
- Issue No: 79
- Page Range: 117-130
- Page Count: 14
- Language: English