Вкусовая метафора как средство концептуализации современной действительности
Gustatory metaphor as a means of conceptualization of contemporary reality

Summary/Abstract: The article examines gustatory metaphor in Russian and Bulgarian media discourse. This metaphorical model belongs to anthropomorphic and artifact metaphors and is located at the intersection of these two types. The main tasks of the article are to outline the submetaphor 'Society ~ basic tastes and its variations', to identify gustatory sensations, which are source of Russian and Bulgarian metaphors in the framework of modern linguistic-cultural situation, and also to analyze the development of gustatory metaphors in the context of tradition - modernity correlation.

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