“Масова” та “елітарна” культури: стратегії сприйняття в сучасній культурології
"Mass" and "elite" cultures: strategies of perception in modern culturology

Author(s): Ruslana Bezugla
Subject(s): Anthropology, Recent History (1900 till today), Methodology and research technology, Sociology of Culture, 19th Century
Published by: Національна академія керівних кадрів культури і мистецтв
Keywords: mass culture; elite culture; perception; dichotomy; phenomenon;

Summary/Abstract: This article focuses on revisions in the attitude to phenomenon of “mass culture” over the past century. An opposition of "elitist”, "high" and "low", "mass" culture that prevailed from the end of the 19th century to the mid-20th, is replaced with understanding of mass culture. Scientists look for new methodology for mass culture of this problem in the contemporary cultural situation.