AN ENVIRONMENTAL PROTECTION AT THE ENTERPRISE LEVEL
AN ENVIRONMENTAL PROTECTION AT THE ENTERPRISE LEVEL
Author(s): Marcela KoženáSubject(s): Economy
Published by: Studia Universitatis Babes-Bolyai
Keywords: sustainable development; strategy; key factors; verification; entrepreneurial environment.
Summary/Abstract: An environmental protection is one of the global goals of mankind nowadays. An sustainable development strategy is a new direction of an evolution that has to be used especially at a level in witch most of the environmental weight arise – in the companies. There was used a method of marketing audit for an evaluation of the company’s approach to an environmental protection that identifies a level of strategy of sustainable development application in internal and external company environment. This method was verified on the complex of Czech chosen companies.
Journal: Studia Universitatis Babes Bolyai - Negotia
- Issue Year: 51/2006
- Issue No: 2
- Page Range: 3-12
- Page Count: 10
- Language: English