Hodnocení aplikace strategie udržitelného rozvoje na podnikové úrovni
An Evaluation of Sustainable Development Strategy at a Company Level

Summary/Abstract: Environmental protection is one of the global goals of mankind nowadays. A sustainable development strategy is a new direction of an evolution that has to be used especially at a level in which most of the environmental weight arises – in the companies. A method of marketing audit was used for evaluating a com-pany’s approach to an environmental protection that identifies a level of strategy of sustainable development application in internal and external environment of a company. There were determined the key factors within the application of this method in the environmental area and these key factors influence an implemen-tation of sustainable development strategy. These were also determined the in-tervals for companies evaluation in three areas of implementation. This method was verified in the complex of selected companies in the Czech Republic.

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