Astroturfing marketing in the political crisis over the Polish judiciary bill in 2017
Astroturfing marketing in the political crisis over the Polish judiciary bill in 2017
Author(s): Zbigniew WideraSubject(s): Law, Constitution, Jurisprudence, National Economy, Politics and communication, Methodology and research technology, Public Finances, Marketing / Advertising
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Astroturf marketing; Astroturfing; Political market; Reform of the judiciary;
Summary/Abstract: The aim of this paper is to indicate how the astroturfing method is used in the political crisis over the Polish judiciary bill in 2017. The analysis of literature sources was used as the research method to support the theoretical introduction. Following it, the main method of the analysis of the media content was applied. The formulated hypothesis claims that despite the lack of clear answer regarding astroturfing being the manipulation in this particular case, the importance of astroturfing method in the political market is growing. This topic raises a further question if this method will become a permanent and acceptable tool for political marketing.
Journal: Marketing Identity
- Issue Year: 5/2017
- Issue No: 1/2
- Page Range: 467-473
- Page Count: 7
- Language: English