Online marketing as a CSR tool for waste sorting
Online marketing as a CSR tool for waste sorting
Author(s): Šárka Vilamová, Anežka Podlasová, Adam LevitSubject(s): Energy and Environmental Studies, Theory of Communication, Social Informatics, Environmental interactions, Marketing / Advertising
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Communication; CSR; EKO-KOM; Online marketing; Social networks; Waste sorting;
Summary/Abstract: The article deals with online marketing and its use in the area of waste sorting in particular in the attempt to promote green marketing and Corporate Social Responsibility in practice. The authors aimed at evaluation of online communication of the authorized Czech company EKO-KOM, which specializes in packaging. Above all they considered its influence on waste sorting of one of the most important target group – citizens. For this very reason the article states not only the individual online marketing tools of the company, but also specific results achieved by this company in waste sorting area as a result of choosing appropriate communication campaigns.
Journal: Marketing Identity
- Issue Year: 5/2017
- Issue No: 1/2
- Page Range: 457-466
- Page Count: 10
- Language: English