Obstacles in Marketing Communication of a Waste Management Company Resulting from the Implementation of GDPR
Obstacles in Marketing Communication of a Waste Management Company Resulting from the Implementation of GDPR

Summary/Abstract: The article deals with the impact of legislation adopted by the European Union on enterprises in the waste management sector. At present the most fundamental regulations are the Circular Economy Package (CEP) and the General Data Protection Regulation (GDPR). However, it is the GDPR regulation that affects the way enterprises acquire and process personal data of their clients and so it has a major impact on the implementation of marketing communications in companies. The aim of the article is to demonstrate the impact of GDPR on the activity of a particular company. The authorized company EKO-KOM processes personal data of its contractual clients, and of adults, teenagers and children from the population, which the company acquired during its educational activities. The authors focused on finding the main impacts of the GDPR that needed to be reconciled. The article describes the methodology of the procedure of finding and correcting shortcomings. On the basis of the abovementioned methodology, appropriate measures were subsequently put in place, which helped to bring the marketing communication of the company into line with GDPR requirements.

• Details
• Contents