Marketing management of social services in the region
Marketing management of social services in the region
Author(s): Irina Ershova, Alexandra Devyatilova, Elizaveta Ershova, Daria KvashninaSubject(s): Business Economy / Management, Governance, Public Administration, Marketing / Advertising
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Marketing management; Social marketing services; Social services;
Summary/Abstract: The article reveals peculiarities of functioning of the sphere of state and municipal social services; The study aims to identify the elements of marketing system of state and municipal social institutions, the role of which increases in conditions of transition to normative financing of municipalities. Characterized marketing functions of the state, municipal and private social services, and the relationship with other types of marketing activities. The obtained results allow to propose the main components of the economic mechanism of management of process of the provision of municipal social services and the coordination of interests of economic subjects.
Journal: Marketing Identity
- Issue Year: 5/2017
- Issue No: 1/2
- Page Range: 293-301
- Page Count: 9
- Language: English