The intra-organizational marketing is the basis for competitiveness of educational institutions
The intra-organizational marketing is the basis for competitiveness of educational institutions
Author(s): Irina Ershova, Valeria Buvina, Elena OkunkovaSubject(s): Higher Education , Marketing / Advertising, Human Resources in Economy, Sociology of Education
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: The competitiveness; The educational institutions; The intra-marketing;
Summary/Abstract: The purpose of this article is to define methods to determine the strategy of marketing research of the labor market for graduates. The article discusses the internal marketing of the University, factors of internal marketing, the relationship of educational services market and labour market, provides a model of differential factors of marketing environment the transformation of the educational services market and labor market. The article discusses two types of models related to the preparation of young specialists and their employment in the labour market, as well as guidelines for their implementation. Having examined the conditions of execution by education authorities of their duties in accordance with the objectives of the strategic marketing. We used the methods of mathematical analysis and expertise.
Journal: Marketing Identity
- Issue Year: 5/2017
- Issue No: 1/1
- Page Range: 312-320
- Page Count: 9
- Language: English