Pragmatics of marketing messages
Pragmatics of marketing messages
Author(s): Dominika Čmehýlová-RašováSubject(s): Semiotics / Semiology, Semantics, Pragmatics, Philosophy of Language, Marketing / Advertising
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Billboard; Grammar; Language; Logo; Marketing; Persuasion; Pragmatics; Slogan;
Summary/Abstract: The paper deals with the theoretical definition of the position of marketing tools among the messages and from the pragmatic-communication aspect it solves the issue of the construction, effectiveness and function of these messages. The basic premises of the pragmatic assessment of marketing communications are presented in relation to semiotics, semantics, linguistic pragmatics and grammar and those pragmatic-communication factors, which contribute to the creation of interaction conditions suitable for successful marketing communication.
Journal: Marketing Identity
- Issue Year: 5/2017
- Issue No: 1/2
- Page Range: 276-282
- Page Count: 7
- Language: English