Media linguistics as an interactional and transdisciplinary science: theoretical backgrounds, methodological frameworks, and research perspectives
Media linguistics as an interactional and transdisciplinary science: theoretical backgrounds, methodological frameworks, and research perspectives
Author(s): Oľga Škvareninová, Dominika Čmehýlová-RašováSubject(s): Social Sciences, Media studies, Applied Linguistics, Communication studies, Psycholinguistics, Sociolinguistics, Theory of Communication
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: audience; effect; interactions; media discourse; media linguistics; media product; multimodality; transdisciplinarity
Summary/Abstract: The study presents a theoretical analysis of media linguistics as an interactional and transdisciplinary field of applied linguistics that reflects the complex linguistic, social, cultural, and technological contexts of media communication. It focuses on the systematic delineation of theoretical backgrounds, methodological frameworks, and current research directions, while emphasising the importance of analysing media language as part of multimodal, interactive, and technologically mediated media products. Special attention is paid to ecological and forensic media linguistics, digital language variability, media conflict studies, as well as broader social and cultural aspects of media communication. The results of the study point to the necessity of a transdisciplinary approach in exploring the linguistic, discursive, and multimodal mechanisms of meaning formation in the contemporary media environment.
Journal: Communication Today
- Issue Year: 16/2025
- Issue No: 2
- Page Range: 22-34
- Page Count: 13
- Language: English
