Factors affecting online shopping behaviour
Factors affecting online shopping behaviour
Author(s): Andrej TrnkaSubject(s): Behaviorism, Social Informatics, Socio-Economic Research
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Customer behaviour; E-shop; Multinomial logistic regression;
Summary/Abstract: There are a several factors that affect online shopping behaviour, which may not coincide with factors affecting normal buying behaviour. Notwithstanding the Maslow pyramid of needs, online shopping behaviour is influenced by the current rapid increase in e-shops, their security, and especially the convenience of buying. The rapid development and availability of smart devices only support this trend. To simplify access to e-shops, consumers can use a variety of applications to purchase goods or services from anywhere. In the research we have used data form Pricemania. We have examined the impact of several factors on the frequency of online shopping
Journal: Marketing Identity
- Issue Year: 5/2017
- Issue No: 1/2
- Page Range: 267-274
- Page Count: 8
- Language: English