SIX SIGMA FOR MARKETING
SIX SIGMA FOR MARKETING
Author(s): Andrej TrnkaSubject(s): Economy, Micro-Economics, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: DMADV; DMAIC; DMEDI; Six Sigma;
Summary/Abstract: The article deals on Six Sigma methodology and its use in marketing processes. Six Sigma is the systematic further development and combination of proven tools and methods for improving processes. Emphasis is placed on the consistent orientation to customer requirements and a concept of quality that integrates the benefit for the stakeholders. The Six Sigma approach identifies and eliminates defects with a structured, data-driven, problem-solving method of using rigorous data-gathering and statistical analysis.
Journal: Marketing Identity
- Issue Year: 4/2016
- Issue No: 1/1
- Page Range: 303-308
- Page Count: 6
- Language: English