Regional Integration of Tourist Resources Through Marketing Programs Cover Image

Регионална интеграция на туристическите ресурси чрез маркетингови програми
Regional Integration of Tourist Resources Through Marketing Programs

Author(s): Boyana Boyanova, Plamen Lakov, Svetlana Nencheva
Subject(s): Economy, National Economy, Tourism, Human Resources in Economy, Socio-Economic Research
Published by: Великотърновски университет „Св. св. Кирил и Методий”
Keywords: tourism; tourist infrastructure; marketing; recreational sphere

Summary/Abstract: This article discusses regionalization schemes in international tourism exchange and possible directions for marketing research through marketing programs. The aim is to achieve an efficient absorption of the territorial tourism-recreational resources. The result of the survey will support the formation of new sites from the tourist infrastructure – functional tourist areas. Recommendations are proposed for improving the management of the tourist recreation area at the level of the subjects – national organizations and public institutions of national and local importance.

  • Issue Year: 2018
  • Issue No: 1
  • Page Range: 7-15
  • Page Count: 9
  • Language: Bulgarian