Търговските марки – маркетингови и контролни аспекти
TRADEMARKS – Marketing and Control Aspects

Summary/Abstract: A trademark is a form of intellectual property designed to distinguish the goods or services of one person or company from those of others based on quality and specific characteristics. It can be represented graphically and may consist of words, names, numbers, logos, packaging designs, colours, sound marks, or combinations of these elements. According to Article 9 of the Trademarks and Geographical Indications Act, the transfer of trademark rights can occur during business changes such as mergers, divisions, or transfers of part of the business. This report aims to analyze the marketing and control aspects of trademarks and highlight some international conventions for their application.

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