Odpowiedzialność społeczna w miejscu pracy – ewolucja i nowe znaczenie
Social responsibility in the workplace - evolution and new meaning

Summary/Abstract: The issue of corporate social responsibility in strategic terms is reflected in the overall activity of the company. In view of the needs of new generations that perceive the labor market through the prism of other values than previous generations, good practices in the area of employees are becoming more and more important. Both the generation Y already present on the labor market and the generation Z, preparing for dynamic professional development, perceive in a distinctive way the shaping of their professional career. He expects time for self-development as well as respect for time devoted to social and family relationships. Representatives of these generations also talk about work based on values and rejection of tasks that do not translate into a larger idea and are associated with routine. Among enterprises implementing CSR principles in their management systems, the number of good practices in this area is increasing each year, but also their nature evolves so that they meet the expectations of new generations. The main goal of the article is to show the evolution of good CSR practices against the background of labor market requirements posed by the Y and Z generation, i.e. Millennials.

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