Gamifikacja w kreowaniu wizerunku w mediach.
Gamitication in Personal Image Creation in Media.

Summary/Abstract: An appropriate image, style and presentation is one of the key factors of success in professional life. Both practitioners and researchers seek effective tools for an image creation. Studies have shown that at present one of the most effective instruments to create the image of brands, companies and individuals are media, among other things, due to the influence that media messages have on the perception of the world presented by the public media messages. Also, it is visible to strengthen the influence of the media through the use of elements of gamification in media programmes. The use of mechanisms of gamification in the process of creating personal image can be observed by analysing the media programmes in traditional media (e.g. TV) and new media using the potential of social media. The game mechanics and dynamics properly designed impact increasing the program participants (players), as well as the recipients of programs – spectators watching the course of the game involvement. An example of television programs in which gamification strengthens the creation of a personal image are reality show programs. Mechanisms if games are used in reality show programmes to build up emotional involvement of both the participants of programs and spectators. The paper aims to present using of gamification elements to create a personal image in the media. In the first part of the paper there is presented a definition of the image and gamification review. The second part is an analysis of the role of mechanisms of gamification in the process of changing personal image based on examples of two television reality show programmes.

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