Turystyczne marki „Citywalk” i „Fortfan” jako przykład tansgranicznej współpracy sieciowej
“Citywalk” and “Fortfan” tourist brands as an example of transborder network co-operation

Summary/Abstract: The aim of this article is to identify specific form of network co-operation, which is creating transborder tourist products, assembling under the common brand several destinations or attractions. The author tries to describe mechanisms of developing network tourist products on Polish-Czech borderland, in Glacensis and Pradziad Euroregions, on the example of two projects cofounded from Transborder Co-operation Operational Programme Republic of Poland − Czech Republic 2007-2013. Tourist brands “Citywalk” and “Fortfan” rely on the basic distinguishing marks at the given area, which is cultural heritage of towns and traditions of old fortifications. The case study allows to present how, along with the realization of network projects, the form of tourist products offered on Polish-Czech borderland is changing.

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