Kierunki polityki turystycznej w euroregionach polsko- czeskich ? unifikacja czy dywersyfikacja produktu turystycznego pogranicza?
Trends of tourism policy in Polish-Czech euroregions – unification or diversification of border tourist product?

Summary/Abstract: Tourism policy in the Polish-Czech euroregions is accomplished by a number of institutions − from the central authorities of border countries appointing the main objectives and directions, to the autonomous communities and their associations. In terms of creating a border tourist product the activities of all institutions involved in its development should be complementary to each other. The aim of this article is to analyze the assumptions of tourism policy at all levels of the study area and, by means of the identification of its effects, to answer the question whether the tourist product of the Polish-Czech borderland aims at a kind of unification or at greater diversification.

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