ÉLECTIONS ET “PUBLICITÉ”
ELECTIONS AND ''ADVERTISING''

Summary/Abstract: This article includes a short analysis of the discourse of election posters for local elections in Romania and France. The analysis refers to both images and texts and uses the same methodology as the one applied to the analysis of advertisements. It examines: the name of the candidate and that of his/her party, the slogan, the editorial, the type of discourse (objective or subjective), the speech contract, the speakers, the communication roles and the ethos. In the end, the article presents the voter’s image as seen by the candidates.

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