Етнологията – ключовият PR на българската наука
Ethnology – The key PR of the Bulgarian science
Author(s): Petya BankovaSubject(s): History, Anthropology, Social Sciences, Cultural history, Customs / Folklore, Ethnohistory, Oral history, Social history, Cultural Anthropology / Ethnology, Culture and social structure
Published by: Великотърновски университет „Св. св. Кирил и Методий”
Keywords: PR; media; science; personality; social significance.
Summary/Abstract: At this stage of development of the Bulgarian Ethnology, in the absence of funds for well-paid professional PR, everyone should be able to stand before a camera or microphone to “translate” in popular language the results of their work. Because the media prefers to communicate directly with scientists, rather than professional PR’s or people responsible for this activity. Science is assessed on its public importance and this means that we can not afford to look at promoting it as something frivolous or as “haltura”.
Journal: Епохи
- Issue Year: XIX/2011
- Issue No: 2
- Page Range: 56-63
- Page Count: 8
- Language: Bulgarian