TEORIJSKE POSTAVKE O MEDIJIMA – DEFINICIJE, FUNKCIJE I UTJECAJ
MEDIA THEORY – DEFINITION, FUNCTIONS AND INFLUENCE
Author(s): Daniela JurčićSubject(s): Media studies, ICT Information and Communications Technologies
Published by: Sveučilište u Mostaru i Institut društvenih znanosti Ivo Pilar, Zagreb
Keywords: media; role of media; influence; functions; communication;
Summary/Abstract: Media is an extremely complex term which, in a nutshell, defines public information systems used for dissemination of news in order to inform, educate and entertain all levels of society. Definitions, functions but also the influence of media are in the focus of scientific research, so this paper, based on a theoretical framework, discusses previously mentioned concepts. To understand the concept of media, first of all, it is necessary to define it, but also to emphasize the functions and impact of media. Today, it is impossible to find a person who is not informed through at least one media platform. This is a result of the development of technologies or new media which enable their convergence, with most of the print media shifting to the Internet portals. Media are commercialized, advertising being their main activity, with extremely emphasized media manipulation. They often have great power and influence on society and, consequently, on the individual.
Journal: Mostariensia - časopis za društvene i humanističke znanosti
- Issue Year: 21/2017
- Issue No: 1
- Page Range: 127-136
- Page Count: 10
- Language: Croatian