Aspects of Zoonym Translation in the American Business Jargon
Aspects of Zoonym Translation in the American Business Jargon

Summary/Abstract: Zoonyms, definable as the lexicon of zoology and related sciences, enter various unexpected,often amusing and jocular, metaphorical combinations in the American business jargon. Asthey mostly occur in negotiations, due to their pertaining to the colloquial register, theymay pose problems of interpretation as their inaccurate decoding may well cause a breach incommunication and even hinder business relations. The paper tackles the most frequentcollocations and set phrases, trying to isolate the underlying metaphorical patterns andspecific semantic features.

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