Wizerunek kobiet w przekazach medialnych o charakterze informacyjnym
Image of Women in Media Communications of Informational Character

Summary/Abstract: Analysis of the image of men and women in the media seemingly leads to the conclusion that our contemporary world is male dominated and that the mere fact of being a man or a woman imposes a set of appropriate conducts and responsibilities. Despite this, it is noticeable that the woman’s media image varies with time, adapting to prevailing socio-political and economic realities. The objective of the article is to identify the image of women in the media and to find out what impacts can the media image of women have on economic decisions taken by them. The article discusses selected national and international publications, including reports and communiques and also provides analysis of contents from selected mass media houses. The analysis reveals that the image of the woman in contemporary media is both varied and multifaceted, and can immensely impact on the socio-economic activities of women. 

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