APPLYING ‘MIXED METHODS’ IN THE STUDY OF TOURIST BEHAVIOURS IN THE CITY – AN EXAMPLE OF CONCEPTUALIZATION AND APPLICATION (DISCURSIVE ARTICLE) Cover Image

ZASTOSOWANIE „METOD MIESZANYCH” DO BADANIA ZACHOWAŃ TURYSTÓW W MIEŚCIE – PRZYKŁAD KONCEPTUALIZACJI I WYKORZYSTANIA (ARTYKUŁ DYSKUSYJNY)
APPLYING ‘MIXED METHODS’ IN THE STUDY OF TOURIST BEHAVIOURS IN THE CITY – AN EXAMPLE OF CONCEPTUALIZATION AND APPLICATION (DISCURSIVE ARTICLE)

Author(s): Jacek Kotus, Michał Rzeszewski
Subject(s): Psychology, Behaviorism, Methodology and research technology, Tourism
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: mixed methods; research into tourist behaviours; behavioural experiment; movement monitoring; GPS; focus group interview;

Summary/Abstract: This article fits into the category of a conceptual-discursive article. Its aim is to discuss the application of ‘mixed methods’ in research concerning tourist behaviours, especially in the city. The article consists of a part presenting a set of methods used to study such behaviours and a part discussing the results concerning the application of a proposed research procedure algorithm. The authors take a behavioural approach and propose using a quasi-experimental method combined with techniques of mobility monitoring (GPS), and the qualitative methods used in sociological research. The article presents a discussion concerning ‘mixed methods’, discusses a proposed algorithm of research procedure and presents conclusions following the joint application of these methods.

  • Issue Year: 25/2015
  • Issue No: 1
  • Page Range: 57-67
  • Page Count: 11
  • Language: Polish