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PR етиката като професионална етика
PR Ethics as Professional Ethics

Author(s): Nikolay Mihaylov
Subject(s): Media studies, Ethics / Practical Philosophy, Social Philosophy, Theory of Communication
Published by: Институтът по философия и социология при БАН
Keywords: professional ethics; public relations; public communication; profession; ethics

Summary/Abstract: The article analyzes the content of the concepts of professional ethics and professional morals in terms of PR as a profession. The author examines different aspects of the activity of PR specialists in relation to the moral assessment of their work. The author attempts to show how professional morality impacts on the practice and functions of professional communicators

  • Issue Year: XXVII/2018
  • Issue No: 2
  • Page Range: 31-43
  • Page Count: 13
  • Language: English, Bulgarian