Wykorzystanie nowych mediów w komunikowaniu politycznym na przykładzie Urzędu Miejskiego w Elblągu
New media in political communication on the example of the City Hall in Elbląg
Author(s): Anna Kalinowska-ŻeleźnikSubject(s): Media studies, Theory of Communication, Sociology of Culture, ICT Information and Communications Technologies, Sociology of Politics
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: political communication; new media marketing communication; social media; local government unit;
Summary/Abstract: The article analyzes the use of new media in the activities that are related to political communication on the example of the City Hall in Elbląg. The main objective of the study is to characterize the use of new media in the area of political communication. The detailed objectives were formulated as follows: characteristics of the use of new media in political communication, with particular emphasis on tools such as the website and Facebook, and identification of activities and evaluation of the City Hall in Elbląg on the official website of the office and Facebook fanpage. The desk research and case study methods were used to achieve the above objectives.
Journal: Media - Biznes - Kultura. Dziennikarstwo i komunikacja społeczna
- Issue Year: 2017
- Issue No: 3
- Page Range: 43-55
- Page Count: 13
- Language: Polish