Promocja Polski i kultury polskiej za granicą w programie Ministerstwa Kultury i Dziedzictwa Narodowego
The promotion of Poland and Polish culture abroad in the program of the Ministry of Culture and National Heritage.
Author(s): Anna Lusińska, Anna Kalinowska-ŻeleźnikSubject(s): Communication studies
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: promotion; culture; promotion of the Polish culture; international promotion of the Polish culture
Summary/Abstract: The promotion of Polish culture is an important element for economic and social development of the country, building his image after for its borders, and especially solid brand ‘Poland’. Government action in this regard is based primarily on ministerial programs. One of them is the program of the Ministry of Culture and National Heritage supporting the promotion of Polish abroad by culture.
Journal: Media - Biznes - Kultura. Dziennikarstwo i komunikacja społeczna
- Issue Year: 2017
- Issue No: 2
- Page Range: 77-91
- Page Count: 16
- Language: Polish