Media coverage of municipal investments implemented by means of European Union funds: A case study of Portal Wielkoplski Wschodniej LM.pl Cover Image

Obecność problematyki inwestycji komunalnych realizowanych ze środków Unii Europejskiej w przekazach medialnych. Na przykładzie Portalu Wielkopolski Wschodniej LM.pl
Media coverage of municipal investments implemented by means of European Union funds: A case study of Portal Wielkoplski Wschodniej LM.pl

Author(s): Dorota Szczepaniak-Kwietniewska
Subject(s): Economy, Media studies, Public Administration, EU-Accession / EU-DEvelopment
Published by: Akademia Nauk Stosowanych w Koninie
Keywords: raising funds from the EU; media relations; local government; local and regional media;

Summary/Abstract: Municipalities attach great importance to EU funds and promote municipal investments carried out with the participation of EU funds, and the Internet gives journalists endless possibilities when it comes to addressing these issues. However, editorial staff are not the only authors of materials published in the media. Municipal offices employ media consultants who are responsible for creating a particular image of investments financed from EU funds. The LM.pl portal is the most popular one in the region and, for many people, also the first source of local information. Therefore, it is also a major source of knowledge regarding planning, implementation and finalization of municipal investments, as well as the subsequent stages of raising funds from the European Union.

  • Issue Year: 2/2016
  • Issue No: 1
  • Page Range: 39-49
  • Page Count: 11
  • Language: Polish