Authenticating the Tourist Destination on the Official Tourism Website of Indonesia: A Multimodal Perspective Cover Image

Authenticating the Tourist Destination on the Official Tourism Website of Indonesia: A Multimodal Perspective
Authenticating the Tourist Destination on the Official Tourism Website of Indonesia: A Multimodal Perspective

Author(s): Muhammad Arfin Muhammad Salim, Noor Aireen Ibrahim, Hanita Hassan
Subject(s): Geography, Regional studies
Published by: Asociaţiunea Transilvană pentru Literatura Română şi Cultura Poporului Român - ASTRA
Keywords: Authentic; tourism discourse; tourism website; destination;

Summary/Abstract: A tourism website is essentially an important domain in enhancing a destination or tourism products. Indeed, official tourism websites can be very powerful in representing the norms and values which travellers should purportedly observe. However, there is only few researchers investigating how official tourism websites promote destinations or products through the incorporation of language and visual elements. This study aims at examining the role of language and visual element used on the OTWI. This study employs discourse analysis to examine how the language and visual elements on a tourism website authenticates the tourism destination. The study revealed that language and visual elements play a significant role in authenticating tourist destinations on the OTWI.

  • Issue Year: VI/2018
  • Issue No: Sup. 1
  • Page Range: 333-343
  • Page Count: 11
  • Language: English