Tüketicilerin Helal Ürün Algısı ve Helal Ürünleri Satın Alma Niyetleri Üzerine Bir Araştırma
A Research on Consumers’ Halal Product Perception and Intention of Purchasing Halal Products

Summary/Abstract: ‘Halal’ words sourced from arabic, means allowed and not forbidden. Halal product means allowed product and not forbidden in terms of religious. In this research, we aim to find any diversity between islamic values and halal products perception of consumers and intention of purchaising halal products and demografic properties (sex, age, job, revenue, education level). The universe of this research is composed of people living in Çanakkale. Datas are collected via questionnaire. Results of questionnaires analysed via reliability analysis, descriptional statistics and factor analyse, ANOVA and Tukey HSD multicomparison. At the end of these analyses, there is no significant relation between consumer’s halal products perception and purchaising halal products and sex, age, job, revenue, education level factors. However, there is a significant relation between revenue factor and islamic values.

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