Between mediatization and domestication Cover Image

Mediatizáció és domesztikáció között – koncepciók a fiatalok médiafogyasztásáról
Between mediatization and domestication

Author(s): Zsolt Szijártó
Subject(s): Media studies, Theory of Communication
Published by: Medea Egyesület
Keywords: media consumption; mediatization; domestication; diffusion of innovations

Summary/Abstract: The study is trying to present the analyzing schemes that can be suitable to interpret the students’ ways of communication and their habits of using the media. Three major traditions are mentioned, trends which can be described by the concepts of mediatization, diffusion of innovations and domestication. We try to fi nd arguments for the fact that mainly the latter approach can offer – theoretical and methodological – opportunities which make it possible to recognize the different groups of this generation more precisely.

  • Issue Year: IX/2014
  • Issue No: 3
  • Page Range: 5-18
  • Page Count: 14
  • Language: Hungarian