Analiza wartości reputacji oraz mocy marki na podstawie rankingu marek Polskich
Analysis of the value of reputation and brand power based on the ranking of Polish brands

Summary/Abstract: The article analyzes the selected categories associated with the brand: the value of the brand’s reputation and its power. The aim of the paper is an analysis of the market transformation of Polish brands, the analysis of rankings in various categories, evaluating the causes of changes in the market. The results of the analyzed studies come from the Ranking of the most valuable Polish brands.

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