Czynniki decydujące o sile marki na podstawie rankingu marek Polskich
Factors determining the strength of the brand based on the ranking of Polish brands
Author(s): Grażyna RosaSubject(s): Present Times (2010 - today), Marketing / Advertising
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Summary/Abstract: The article analyzes the selected categories connected with the strength of the brand. The aim of the paper is an analysis of the market transformation of Polish brands, the analysis of rankings in various categories, evaluating the causes of changes in the market. The results of the studies come from the ranking of the most valuable Polish brands.
Journal: Marketing i Zarządzanie
- Issue Year: 2011
- Issue No: 19
- Page Range: 103-110
- Page Count: 8
- Language: Polish