Rynek badań marketingowych w Polsce – oceny, prognozy, problemy
The market of marketing research in Poland – valuation, prognoses, problems

Summary/Abstract: The purpose of the article is to presents valuation and prognoses of the market of marketing research in Poland as well as the main issues and the ways of solving them. The paper focus on present value and change of turnovers in research branch, the structure of type of orders by branch and the prognoses regarding marketing research branch in various aspects of its function. In the article contemporary marketing research literature, the latest PTBRiO and ESOMAR reports, and also results of own observations of the author are exploited.

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