Kreowanie silnej marki produktu jako źródła przewagi konkurencyjnej
Creating a strong brand product as a source of competitive advantage

Summary/Abstract: The article discusses the issue of the brand in terms of sources of competitive advantage. Analyzed were selected categories connected with the strength of the brand. The aim of the paper is an analysis of the market transformation of Polish brands, the analysis of rankings in various categories, evaluating the causes of changes in the market. The results of the studies come from the ranking of the most valuable Polish brands.

• Details
• Contents