Single jako konsumenci usług rynkowych ze szczególnym uwzględnieniem usług turystycznych
Single people as consumers of market services with particular focus on tourism services

Summary/Abstract: In recent years we observe a growing interest of researchers in the segment of single people. The term ‘single’ usually refers to a young, financially independent and well-educated person who is not in a relationship and who lives in a big city. This group is characterized by a specific lifestyle: caring about their appearance, following recent trends in fashion, being interested in buying luxury goods and showing a greater propensity to use services. In this article we will focus on urban singles as consumers in of market services.

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