Selected problems in marketing research on consumers with motor disabilities
Selected problems in marketing research on consumers with motor disabilities

Summary/Abstract: The aim of the article is to identify the problems encountered by a researcher addressing the issue of recognizing behaviours manifested by consumers with motor disabilities. For example, in order to obtain the primary data needed to carry out the deductive process, above all, it is necessary to strive to ensure their representativeness. In research on market behaviour of consumers with disabilities, the pursuit of representativeness results in a number of methodological and organizational problems. To ensure the representativeness of marketing research, a random selection, free from the intentional factors of the researcher, should be used. However, in the case of the study group, random sampling is almost impossible due to the difficulty of selecting the appropriate study population list. This article is the result of the problems experienced in the many-year processes of carrying out research on this segment.

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