Selected Megatrends and their Possible Impact on Motorized Mobility Cover Image

Wybrane megatrendy i ich możliwy wpływ na konsumentów niepełnosprawnych ruchowo
Selected Megatrends and their Possible Impact on Motorized Mobility

Author(s): Magdalena Maciaszczyk
Subject(s): Behaviorism, Family and social welfare, Economic development, Socio-Economic Research
Published by: Instytut Badań Rynku, Konsumpcji i Koniunktur
Keywords: disabled consumer; megatrendy; consumer behavior;

Summary/Abstract: The purpose of this discussion is to draw attention to the emergence of a large group of consumers experiencing motor vehicle disability in the context of the possible impact of new consumption trends on their market behavior. For the purposes of this study, many of today's megatrends have been selected that are more direct than the rest of the megatrends, which may have an impact on the functioning of disabled consumers. These are changes in the approach to health and a technological breakthrough in various areas of life. The article, written on the basis of current Polish and foreign literature, has a theoretical character.

  • Issue Year: 364/2016
  • Issue No: 5
  • Page Range: 162-171
  • Page Count: 10
  • Language: Polish