Marketer wspierający w systemie informacji marketingowej organizacji usługowej
Part-time marketer in the marketing information system

Summary/Abstract: The success of an organization depends on the abilities of utilizing every accessible resource, so as to increase its effectiveness and the essential resource is people. The paper is devoted to the possibility of using non-professional marketers as part time marketers. It presents the advantages of such attitude and the conditions that have to be met to enable such success. The reflection is based on selected secondary sources including empirical researches findings.

• Details
• Contents